Nebraska corn and ethanol producers, with the help of Nebraska Governor and Coalition Vice Chairman Mike Johanns, launched a promotional campaign to boost the sales in the state. The $300,000 effort kicked off in September.

"Let's Get With It, Nebraska! E10 Unleaded with Ethanol" is the slogan for the largest advertising effort in the state's history. "This campaign theme challenges all Nebraskans to rally around a homegrown product that is good for the Nebraska economy, good for Nebraska agriculture, good for Nebraska drivers, good for the environment and good for the nation," Johanns said.

The cost of the consumer education advertising effort is being shared: $115,000 from ethanol producers and $190,000 from two corn groups - the Corn Board and Corn Growers.